Built using industry-leading 3-nanometer technology, the M3 chip brings even faster performance and more capabilities to MacBook Air. Featuring a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, the new MacBook Air is up to 60 percent faster than the model with M1 and up to 13x faster than the fastest Intel-based MacBook Air.1 It also features up to 18 hours of battery life, which is up to six hours longer than an Intel-based MacBook Air.1 Users will feel the blazing speed of M3 in everything they do, from everyday productivity, to demanding tasks like photo and video editing, and software development.Additionally, the new MacBook Air offers hardware-accelerated mesh shading and ray tracing, providing more precise lighting, reflections, and shadows for incredibly realistic gaming experiences thanks to the next-generation M3 GPU. Additionally, it has the most recent media engine that supports AV1 decode, resulting in more effective and superior streaming video experiences.Additionally, the new MacBook Air offers hardware-accelerated mesh shading and ray tracing, providing more precise lighting, reflections, and shadows for incredibly realistic gaming experiences thanks to the next-generation M3 GPU. Additionally, it has the most recent media engine that supports AV1 decode, resulting in more effective and superior streaming video experiences.
The 13- and 15-inch MacBook Air models featuring the potent M3 chip are unveiled by Apple.
With even more horsepower, faster Wi-Fi, and compatibility for up to two external monitors, the most popular laptop in the world is now better than ever. Its remarkably light and thin design now offers up to 18 hours of battery life.
California’s Cupertino, With the release of the new MacBook Air featuring the powerful M3 CPU today, Apple has elevated its already remarkable blend of portability and power-efficient performance to a whole new level. With the M3 chip, the MacBook Air can operate up to 60% quicker than the M1 model and up to 13 times faster than the quickest MacBook Air with an Intel processor. And the MacBook Air remains the greatest consumer laptop for AI in the world because to its quicker and more effective Neural Engine in the M3. Both the 13- and 15-inch MacBook Air models include an incredibly light and thin design, a Liquid Retina display that is gorgeous, up to 18 hours of battery life, and new features like support for two external displays and up to two times quicker Wi-Fi than the previous version.
The new MacBook Air comes in four stunning colours: space grey, silver, midnight, which has a revolutionary anodization finish to prevent fingerprints, and starlight. Its sturdy aluminium unibody enclosure is made to last. The MacBook Air offers an unparalleled experience because to its superior camera, microphones, and speakers; MagSafe charging; silent, fanless design; and macOS. As a result, the 13-inch model is the best-selling laptop globally, while the 15-inch variant is the best-selling laptop globally. Orders placed by customers are available as of today and will be delivered on Friday, March 8.
The MacBook Air is our most well-liked and well-known Mac; more buyers select it than any other laptop. According to Apple’s senior vice president of worldwide marketing, Greg Joswiak, “And today it gets even better with the M3 chip and new capabilities.” “The new MacBook Air continues to be the world’s best thin and light laptop, catering to everyone from college students pursuing their degrees to business users needing powerful productivity or anyone who simply wants the unmatched combination of performance, portability, and industry-leading battery life, all in a fanless design.”
Blazing-Fast Performance with M3 :
Built using industry-leading 3-nanometer technology, the M3 chip brings even faster performance and more capabilities to MacBook Air. Featuring a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, the new MacBook Air is up to 60 percent faster than the model with M1 and up to 13x faster than the fastest Intel-based MacBook Air.1 It also features up to 18 hours of battery life, which is up to six hours longer than an Intel-based MacBook Air.1 Users will feel the blazing speed of M3 in everything they do, from everyday productivity, to demanding tasks like photo and video editing, and software development.Additionally, the new MacBook Air offers hardware-accelerated mesh shading and ray tracing, providing more precise lighting, reflections, and shadows for incredibly realistic gaming experiences thanks to the next-generation M3 GPU. Additionally, it has the most recent media engine that supports AV1 decode, resulting in more effective and superior streaming video experiences.Additionally, the new MacBook Air offers hardware-accelerated mesh shading and ray tracing, providing more precise lighting, reflections, and shadows for incredibly realistic gaming experiences thanks to the next-generation M3 GPU. Additionally, it has the most recent media engine that supports AV1 decode, resulting in more effective and superior streaming video experiences.
M3 takes MacBook Air performance even further:
> No Man’s Sky and other video games can operate up to 60% quicker than the 13-inch MacBook Air with the M1 CPU.
>When using Photomator’s Super Resolution function to enhance an image with AI, clients who haven’t upgraded to a Mac with Apple silicon can achieve up to a 15x speed increase in image enhancement compared to the 13-inch model with the M1 processor.
>Excel spreadsheet operations are up to 3 times faster for users who haven’t updated to a Mac with
silicon, and up to 35% faster than on the 13-inch model with the M1 chip.
>When it comes to video editing, Final Cut Pro can perform up to 60% faster than the 13-inch model with the M1 processor, and for users who haven’t updated to a Mac with Apple silicon, it can perform up to 13 times faster.
>The MacBook Air offers up to two times faster speed, fifty percent faster web browsing, and forty percent longer battery life when compared to a PC notebook equipped with an Intel Core i7 CPU.
AI-Friendliest Consumer Laptop in the World
Since Apple has switched to silicon, any Mac can now be an excellent AI platform. The MacBook Air M3 is the greatest consumer laptop for artificial intelligence in the world because it has a 16-core Neural Engine that is faster and more efficient. It also has accelerators in the CPU and GPU to improve on-device machine learning. By utilising this amazing AI capability, macOS offers intelligent capabilities that boost creativity and productivity. Users can activate robust camera functions, voice-to-text functionality in real-time, translation, text prediction, visual comprehension, accessibility features, and much more.
Users may do everything from checking their homework with AI Math Assistance in Goodnotes 6 to automatically editing photographs in Pixelmator Pro to reducing background noise from a movie using CapCut thanks to a wide range of apps that offer advanced AI functions. When combined with Apple silicon’s unified memory architecture, the MacBook Air can run highly performant AI models, such as diffusion models for local picture production and large language models (LLMs). Apart from its on-device capabilities, the MacBook Air also supports cloud-based solutions, allowing users to utilise AI-powered productivity and creative apps like Adobe Firefly, Canva, and Microsoft Copilot for Microsoft 365.
The Most Popular Laptop in the World
More people choose MacBook Airs over other laptops, and the M3 sets the standard once more with its amazing blend of features, portability, and performance that users adore:
With two ideal sizes and an incredibly portable design: The 13- and 15-inch MacBook Air have an amazing battery life, are exceptionally light, and are less than half an inch thin, making it possible for customers to work, play, or create from anywhere thanks to their long-lasting aluminium enclosure. While the 15-inch variant gives even more screen real estate for multitasking, the 13-inch size delivers the best portability. Everybody may find the ideal size, whether they are business executives who want a bigger screen or students who are always on the go.
Beautiful 13.6- or 15.3-inch Liquid Retina display: The MacBook Air has a stunning display that can accommodate 1 billion colours, has a brightness of up to 500 nits, and has a resolution that is up to two times that of similar PC laptops. The writing seems really clean, and the content is bright with precise details.
Support for two external monitors: The MacBook Air with M3 can now accommodate two external displays when the laptop lid is closed. This feature is ideal for business users or anyone who needs multiple screens to spread out papers or multitask between apps.
Flexible connectivity: The MacBook Air with M3 is equipped with Wi-Fi 6E, which doubles download speeds over the previous model. In addition, it has a 3.5mm headphone connector, two Thunderbolt ports for attaching devices, and MagSafe charging.
Camera, microphones, and speakers: Whether interacting with friends and family or working with colleagues worldwide, users will appear their best with a 1080p FaceTime HD camera. With a three-mic array and improved speech clarity during audio and video chats, users will also sound their best. The immersive sound system of the MacBook Air supports Dolby Atmos and Spatial Audio, allowing customers to experience three-dimensional soundstages for movies and music.
Magic Keyboard and Touch ID: With the touch of a finger, users can quickly, easily, and securely unlock their Mac, log in to apps and websites, and make payments using Apple Pay. The Magic Keyboard is a silent, ergonomic backlit keyboard that boasts a full-height function row.
Pricing and Availability:
Beginning on Monday, March 4, customers in 28 countries and regions, including the United States, can place orders for the new MacBook Air with M3 on apple.com/store and through the Apple Store app. Starting on Friday, March 8, it will start to arrive for customers and be available at Apple Store locations and Apple Authorised Resellers.
. The starting prices for the 13-inch MacBook Air with M3 and the 15-inch MacBook Air with M3 are $1,099 (U.S.) and $999 (U.S.) respectively for educational purposes. Space grey, midnight, starlight, and silver are the possible colours for both.
. The starting price of the 13-inch MacBook Air with M2, which comes in space grey, silver, starlight, midnight, and midnight, is now $999 (US) and $899 (US) for educational purposes.
. Visit apple.com/mac for additional technical details, configure-to-order options, and accessories.
. Customers can trade in their old computer for credit towards a new Mac with Apple Trade In. Consumers can find out the value of their device by visiting apple.com/shop/trade-in.
. Customers who use their Apple Card to make purchases at Apple can select to check out with Apple Card Monthly Installments, which allows them to pay for their new MacBook Air at 0% APR each month and receive 3 percent Daily Cash back up front.
. Every customer who purchases a Mac from an Apple Store is eligible for a complimentary Online Personal Session with an Apple Specialist, during which they can get assistance with data transfer, get their product set up, and receive advice on how to make the most of their new Mac.
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